The Boryeong Mud Festival is an annual festival which takes place during the summer in Boryeong, south of Seoul in South Korea. In 1996, a range of cosmetics was produced using mud. The cosmetics were said to be full of minerals which occur naturally in the mud. In order to promote these cosmetics, the Boryeong Mud Festival was started. The first Mud Festival was staged in 1998. A small market runs along the seafront selling cosmetics made using the mud from Boryeong.