Sales promotion is an effort to stimulate consumers to purchase more and more of a particular commodity. In this way, sales promotion includes advertising, personal selling and also publicity efforts of the enterprise. We may now define sales promotion in marketing activity, which involves personal selling, advertising, and supplementary efforts to promote sales.Sales promotion stimulates

Marketing is a term, which has got different meaning for different groups. For housewives marketing means shopping, for sales person it is merchandising (product designing) and for buyers it is purchasing. If we synthesise these views we understand that marketing is all sort of activities which facilitate the exchange of goods, services, persons, place and

Employees work in the different capacities. The level of physical and mental work, skill, responsibility, education, experience, required supervision etc. are different from job to job. It is, therefore, necessary that employees working with different job characteristics should be rewarded according to their job characteristics. It requires that effective job evaluation techniques should be applied

Management as we know is a team work. The team consists of all the individuals working in the enterprise. These individuals may be managers at all levels and workers in different capacities. Achieving the objectives of the enterprise requires appropriate link, contact and relationship among employees at different levels and various positions. In other words,

An enterprise consists of various individuals grouped together to achieve common objective. Every individual is different from others, so we need a dynamic and dominating personality to bind individuals together and motivate them to contribute their best efforts for achieving cherished goal of the business. The person doing it is leader. Manager must possess the

Selection, training, development and remuneration of employees. It lays stress that the management should make selection of employees strictly in accordance with the job requirement of the enterprise.Staffing is the function of manning the organisation structure with competent staff. The process of staffing involves the following: Features of Staffing Importance of StaffingCompetent, co-operative and dedicated